The Consumer Wine Awards is an annual wine competition held in Lodi, California. The competition is unique in that the consumers themselves are evaluating the wines and awarding the winners. The organizers of the event, Lodi-Tokay Rotary Club, were in need of a new identity that wineries and wine-makers could relate with. The logo needed to be designed so that it encompassed the overall goals of the competition while representing the overall mission of its organizers.

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